At Paradise Row, I handled social media strategy and management that involved shooting film and still imagery for events, lifestyle and lookbooks. Besides that, I helped to redefine brand imaging and its luxury positioning. I also designed Instagram stories, brand collateral, event invitations. Additionally, I also took up ad-hoc tasks like overseeing in-store installations for marketing campaigns, assisting with paid ads and more.

#SUPPORTYOURLOCAL Charity Initative

Instagram stories to spread awareness of the Charity Initiative and also transforming the Collection story cards to bite sized pieces of information

(Art direction, Strategy & Instagram Story design)

Paradise Row x Petersham Nurseries

Limited edition leather bucket bag

(Art Direction + Photography)